Annie Morton, in her apartment, in ‘make-up’ by Dick Page, 1996.
Model Annie Morton sits in her apartment bare-faced and with disheveled hair. The image is deshabille in the extreme. Make-up artist Dick Page did nothing to disturb her early morning beaty. Using this pre-shoot image, he contests the idea of what constitutes beauty, saying, ‘There is no such thing as natural make-up. As soon as there is make-up on the face it is not natural.’ This is the key to Page’s ethos. While effecting transformations by giving skin a shiny surface, he rejects further artificiality and won’t use make-up that regulates and reduces women to a uniform beauty—on one occasion even leavin spots as an ‘undeniable part of the woman underneath’. Page’s iconoclastic methods are unique in a business that is designed to sell make-up. However, he was a champion of the ‘greasy, glossy’ direction of make-up in the 1990s, a movement that, bizarrely, accelerated the sale of make-up.
—Phaidon Editors, 1998